Atraffic started its humble beginnings in 2012 by a small team of publisher performance marketers focused on a few select niches. Despite their success, they noticed many gaps in the performance marketing world, especially when it came to technology and services. The Atraffic team set about building their own proprietary technology that would accelerate and elevate their campaigns. From there, they realized that they could use their skills, technology, knowledge, and experience to build a performance marketing network that would meet the needs of results-driven marketers and advertisers.